What Innovation Means to East Coast – Innovators Since 2016
By JP Purcell – https://www.linkedin.com/in/jp-purcell/
Innovation is more than a buzzword at East Coast Canning + Printing – it’s part of our DNA. Since launching in 2016 as Australia’s first mobile canning business, we’ve consistently led the way in beverage packaging solutions that support flexibility, sustainability, and premium brand outcomes.
It Started With Mobility
Our journey began on the road. By pioneering mobile canning services across Australia’s East Coast, we gave craft and artisan drinks producers access to professional-grade canning without needing to invest in expensive infrastructure. This on-demand solution helped launch countless independent beverage brands and kept their operations nimble.
Then We Brought Innovation In-House
With the demand for premium, small-batch packaging growing, we expanded into direct-to-vessel digital can printing. This major shift allowed our customers to print high-quality, full-colour, recyclable cans with minimal order quantities – unlocking new levels of design freedom, sustainability, and speed to market.
The BulletProof Breakthrough
In 2025, we launched the BulletProof can – the world’s most durable digitally printed can. After three years of testing and iteration, we created a can that could finally meet Australia’s toughest conditions: tunnel pasteurisation, transport, and esky storage. It was the first digitally printed matte finish that passed our internal quality tests – and the first time brands could depend on digital print to protect their image under real-world conditions.
Why We Innovate
Innovation at East Coast isn’t about hype. It’s about solving real problems for beverage brands: making products look incredible, feel premium, last longer, and reduce waste. Whether it’s pioneering new finishes or removing 33+ tonnes of single-use plastic from the market, we’re driven by the impact we create.
Still Innovating. Still Improving.
We’re proud to manufacture in regional Australia and bring world-class innovation to the beverage industry from Culburra Beach. Our team continues to expand what’s possible in cans, with new print formats, substrates, and finishing techniques launching throughout 2025.
