What Innovation Means to East Coast – Innovators Since 2016

Innovation isn’t a buzzword at East Coast Canning & Printing. It’s part of our DNA. Since launching in 2016 as Australia’s first mobile canning business, we’ve consistently led the way in beverage packaging solutions built around flexibility, sustainability, and premium brand outcomes.

It Started With Mobility
Our journey began on the road. By pioneering mobile canning services across Australia’s East Coast, we gave craft and artisan drink producers access to professional-grade canning — without the need for expensive infrastructure. This on-demand model helped launch countless independent beverage brands and kept their operations nimble. That founding spirit still drives everything we do.

Then We Brought Innovation In-House
As demand for premium, small-batch packaging grew, we expanded into direct-to-vessel digital can printing. This shift unlocked something big for our customers — high-quality, full-colour, recyclable cans with minimal order quantities, more design freedom, and faster speed to market. Less waste. More possibility.

The BulletProof Breakthrough
In 2025, we launched the BulletProof can — the world’s most durable digitally printed can. After three years of testing and iteration, we developed a can built for Australia’s toughest real-world conditions: tunnel pasteurisation, long-haul transport, and esky storage. It was the first digitally printed matte finish to pass our rigorous internal quality standards — and a genuine game-changer for brands who needed digital print they could actually depend on.

Why We Innovate
Innovation at East Coast has never been about hype. It’s about solving real problems for real beverage brands — helping products look incredible, feel premium, last longer, and reduce waste. From pioneering new finishes to removing 33+ tonnes of single-use plastic from the market, we’re driven by the impact we create for our customers and the industry.

Still Innovating. Still Improving.
We’re proud to manufacture in regional Australia — bringing world-class innovation to the beverage industry from Culburra Beach. New print formats, substrates, and finishing techniques continue to roll out, because standing still has never really been our style.

Innovators since 2016 — and just getting started.