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Case Study – One Drop Brewing × East Coast Canning & Printing
Client Case Study

One Drop
Brewing

From small-batch runs to vibrant visual identity, One Drop Brewing uses East Coast's digital print cans to bring bold ideas to life — fast, flexibly, and without compromise.

Since 2019 Brewing in Botany, NSW
389+ Min. Run — No Compromise
Never a No Partnership Philosophy
∞ SKUs Creative Freedom

In Botany, Creativity Flows from the Tap

Since launching in 2019, One Drop Brewing has made a name for itself with fruit-forward flavour bombs, genre-bending styles, and some of the most striking can designs in the country. Based in Botany, NSW, they've built a fiercely independent identity — bold, creative, and utterly uncopyable.

Behind the creativity is a production engine powered by smart technology, tight teamwork, and a longstanding partnership with East Coast Canning & Printing. From clean fusion dry hopping to global artist collaborations, One Drop approaches beer as a creative medium, not just a beverage.

"We're still doing the traditional stuff — lagers, IPAs, stouts — but we've seen a huge demand for super fruited, high-colour, high-flavour products. They pop up, sell out, and are gone. And East Coast helps us do that."

— Nick Calder-Scholes, Head of Innovation & Production, One Drop Brewing

Print Quality That Matches Their Ambition

One Drop was an early adopter of mobile canning, and their Head of Innovation & Production Nick Calder-Scholes remembers when the East Coast crew would roll in with the canning line — a setup he says outperformed even the equipment he worked with in Europe.

"It's better than anything I worked with overseas. We were so happy with it, we bought one ourselves."

— Nick Calder-Scholes

As One Drop's beer styles became bolder and their designs more artistic, East Coast scaled with them — not just in volume, but in possibility. Every new concept, collab, or limited release needed a partner who could move at the speed of the idea.

Low MOQ, High Creativity

With a minimum order quantity of just one layer per artwork, East Coast's digital cans give One Drop the creative freedom to experiment at a scale that genuinely suits their process. Whether it's a seasonal collab, a one-off barrel release, or a single-keg concept, the brand can go from idea to full production with just a few hundred cans.

Why This Matters

"Some of our beers are made once, never repeated. With East Coast, we don't need to commit to 30,000 cans — we can do 389. That lets us be who we are: creative, experimental, and uncopyable."

— Nick Calder-Scholes

It's a system designed not just for speed and quality — but for creative freedom at any size.

🎨

Artistic Freedom

New artwork, new run — no penalty. One Drop collaborates with artists worldwide and prints every concept without a massive commitment.

Speed to Market

From concept to shelf — fast. Limited releases that pop up, sell out, and are gone need a partner who can move just as quickly.

🍺

Any Style, Any Volume

Lagers to fruited sours, traditional to experimental — East Coast handles every format without blinking.

🤝

A Partner Who Says Yes

Design setup, fast changes, troubleshooting on the fly — East Coast is embedded in the process like a trusted crew member.

No Fuss. No Friction. Just Yes.

In true One Drop fashion, Nick sums up the partnership simply. When things go wrong — and in any production environment, they will — the East Coast team doesn't step back. They step in.

"There's never been a no. Even when things go wrong, the team jumps in. It's always: 'We'll try' or 'We'll figure it out.' That's rare."

— Nick Calder-Scholes

Whether it's helping with design setup, accommodating fast changes, or troubleshooting on the fly, East Coast is embedded in One Drop's process — as reliable as their flagship Botany Bay Lager. When pressed to describe the partnership in beer terms, Nick didn't hesitate:

"You'd be our trusted lager. Original, consistent. Almost perfect."

— Nick Calder-Scholes

We'll take almost perfect.

Bigger Than Beer: A Vision for Inclusion

For One Drop, innovation isn't just technical — it's cultural. Nick and the team believe the future of beer lies in breaking echo chambers and building products and spaces that welcome a wider, more diverse audience.

"Craft beer has been pale, male, and stale. That's changing. It's no longer about just making IPAs in industrial sheds. It's about making spaces, products, and brands that welcome everyone."

— Nick Calder-Scholes

That includes pushing into beer-adjacent territory — fruited sours, seltzers, and smoothie-style beers inspired by global trends — all enabled by flexible canning and the freedom to move quickly on new ideas.

From clean fusion dry hopping techniques to collaborations with artists around the world, One Drop approaches beer as a creative medium. And their philosophy? Simple:

"When you're 100% yourself, it's authentic — and hard to copy. We don't follow trends. We follow what feels right."

— Nick Calder-Scholes

East Coast provides the technology, support, and flexibility — One Drop brings the vision. Together, bold ideas make it to shelf, one can at a time.

Cheers – Innovators Since 2016

Want to Build Your Next Big — or Small — Idea?

Whether it's 30,000 cans or 389, let's get your next release to shelf. East Coast's digital print cans give you the freedom to create, experiment, and grow — on your terms.

Get in Touch →