Case Study: How One Drop Brewing Builds a Creative, Community-Driven Brand with East Coast 

By JP Purcell – https://www.linkedin.com/in/jp-purcell/ 

From small-batch runs to vibrant visual identity, One Drop Brewing uses East Coast’s digital print cans to bring bold ideas to life — fast, flexibly, and without compromise. 

In Botany, creativity flows from the tap 

Since launching in 2019, One Drop Brewing has made a name for itself with fruit-forward flavor bombs, genre-bending styles, and some of the most striking can designs in the country. But behind the creativity is a production engine powered by smart tech, tight teamwork, and a longstanding partnership with East Coast. 
 
“We’re still doing the traditional stuff – lagers, IPAs, stouts – but we’ve seen a huge demand for super fruited, high-color, high-flavour products. They pop up, sell out, and are gone. And East Coast helps us do that.” — Nick Calder-Scholes, Head of Innovation & Production 

Print quality that matches their ambition 

One Drop was an early adopter of mobile canning, and Head Brewer Nick remembers when the East Coast crew would roll in with the CODI line — a set-up he says outperformed even the canning tech he worked with in Europe. 
 
“It’s better than anything I worked with overseas. We were so happy with it, we bought one ourselves.” 
 
As One Drop’s beer styles became bolder and their designs more artistic, East Coast was right there to scale with them — not just in volume, but in possibility. 

Low MOQ, high creativity 

With a Minimum Order Quantity of just one layer per artwork, East Coast’s digital cans let One Drop experiment at a scale that suits their creative process. Whether it’s a seasonal collab, a one-off barrel release, or a single-keg concept, the brand can go from idea to full production with just a few hundred cans. 
 
“Some of our beers are made once, never repeated. With East Coast, we don’t need to commit to 30,000 cans — we can do 389. That lets us be who we are: creative, experimental, and uncopyable.” 
 
It’s a system designed not just for speed and quality — but for size. 

No fuss. No friction. Just yes. 

In true One Drop fashion, Nick sums up the partnership simply. 
 
“There’s never been a no. Even when things go wrong, the team jumps in. It’s always: ‘We’ll try’ or ‘We’ll figure it out.’ That’s rare.” 
 
Whether it’s helping with design setup, accommodating fast changes, or troubleshooting on the fly, East Coast is embedded in One Drop’s process — as reliable as their flagship Botany Bay Lager. 
 
“You’d be our trusted lager,” says Nick. “Original, consistent. Almost perfect.” 
 
(We’ll take it.) 

Bigger than beer: A vision for inclusion 

For One Drop, innovation isn’t just technical — it’s cultural. Nick and the team believe the future of beer lies in breaking echo chambers and making products that welcome a wider, more diverse audience. 
 
“Craft beer has been pale, male, and stale. That’s changing. It’s no longer about just making IPAs in industrial sheds. It’s about making spaces, products, and brands that welcome everyone.” 
 
That includes pushing into beer-adjacent products — fruited sours, seltzers, even smoothie-style beers inspired by global trends — all enabled by flexible canning and the freedom to move quickly. 

Innovation, authenticity, and a whole lot of fruit 

From its clean fusion dry hopping technique to its collaborations with artists worldwide, One Drop approaches beer as a creative medium, not just a beverage. 
 
“When you’re 100% yourself, it’s authentic — and hard to copy. We don’t follow trends. We follow what feels right.” 
 
That philosophy makes East Coast the perfect partner — providing the tech, support, and flexibility to help bold ideas come to life, one can at a time. 

Want to build your next big (or small) idea? 

Let’s get your next release to shelf — whether it’s 30,000 cans or 389. 
Contact our team or book a digital prototype run.