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Bulletproof Cans: What Are They, and Why Should I Care? 

At East Coast Canning + Printing (ECC+P), we’ve spent years solving one of the most frustrating limitations of digital can printing: durability. The result is Bulletproof — the world’s most durable digitally printed can, engineered for real-world performance in the toughest Australian conditions. 

Why It Matters 

Digitally printed cans were once associated with beautiful designs but vulnerable performance. Now, Bulletproof changes the game entirely — combining eye-catching quality with physical toughness. This can is: 

  • – Scratch-resistant and esky-proof 
  • – Tunnel and bath pasteurisation ready 
  • – Compatible with the broadest beverage range: coffee, milk-based drinks, juice, sports drinks, and more 
  • – Offering Australia’s most durable matte finish and spot gloss 
  • – Able to include tactile builds using a mix of gloss, matte, metallic, and substrate effects 

Built for Australia’s Harshest Conditions 

Bulletproof cans are designed to withstand everything the Australian lifestyle can throw at them. Whether they’re in the first snowfalls of the season, stashed in a desktop gamer fridge, jostled around in transport, or submerged in ice in an esky — they stay pristine. 

Less Waste, More Confidence 

Scratched or chipped cans are a brand’s worst nightmare. With Bulletproof, there’s less wastage during production, storage, and transport — because the print stays looking premium. The can’s enhanced durability means fewer damaged units, better consumer experience, and more trust from retailers. 

Crosshatch-Tested for Quality 

Bulletproof cans pass ECC+P’s internal crosshatch test — a quality assurance benchmark that evaluates durability and adhesion. Only when a finish passes this test do we release it into the market. The matte finish was previously unavailable for this reason, but Bulletproof now offers it without compromise. 

Innovation with Purpose 

ECC+P has a long track record of innovation. From launching Australia’s first mobile canning service to installing multi-million-dollar digital direct-to-vessel print technology, everything we do is designed to give beverage producers a better, faster, and more sustainable path to market. 

Environmental Impact 

Our commitment to sustainability has saved over 33 tonnes of single-use plastic labels from entering the Australian beverage market by printing directly onto cans. Bulletproof extends that mission — creating cans that look better for longer, with no compromise on recyclability. 

Available Formats 

Bulletproof is currently available in 375ml Classic cans (launched June 2025). Sleek and other Classic formats will roll out throughout the rest of 2025. 

Why Brands Should Care 

If you’re launching a new product or scaling your brand, your packaging has to work as hard as you do. With Bulletproof, you don’t need to choose between speed, quality, or durability — you get it all. Whether you’re packaging an oat milk latte, a sour beer, or a sparkling hydration drink, this is the can that’s built for now — and built to last.