CROSS HATCH TEST
THE WORLDS TOUGHEST DIGITALLY PRINTED CAN.
Three years of R&D. One breakthrough.
We’ve solved the biggest bugbear in digital can printing.
BulletProof is engineered for the heat of tunnel pasteurisation
the icy depths of an esky, and every kilometre in between.
3 YEARS IN DEVELOPMENT | 10 YEARS PIONEERING AUS CANNNING
NO1. MOST DURABLE DIGITAL CANNING
TALK TO THE TEAM
WHAT IS BULLETPROOF
Digital can printing is fundamentally different from traditional lithographic decoration. In a standard can plant, artwork is etched into the aluminium. With digital printing, you’re working with an ink film applied to a formed, necked can.
That’s always meant a trade-off: design flexibility and speed on one side, raw durability on the other. BulletProof eliminates that trade-off. After three years of development — adjusting primer chemistries, coating sequences and varnish formulation — ECC has engineered a bond between ink film and aluminium that blurs the line between coating and substrate.
TUNNEL PASTEURISATION READY Previous digital ink films couldn’t survive tunnel pasteurisation. BulletProof can. Critical for cold brew, low-acidity beverages, and any product requiring heat treatment post-fill.
ESKY TO SHELF, LOOKING SHARP Hours of ice immersion, condensation, and handling and your brand looks exactly as it did the day it was printed. No peeling, no colour shift, no excuses.
LONG-HAUL LOGISTICS RESISTANT Australian supply chains are tough. Long distances, variable conditions, rough handling. BulletProof is engineered for the full journey from warehouse to bottle shop to esky.
MATTE FINISH We never offered matte digitally printed cans until recently. We weren’t happy enough with the durability. Until BulletProof. Now we are.
FULLY RECYCLABLE. BulletProof eliminates adhesive labels and shrink sleeves, keeping aluminium clean and infinitely recyclable. A better outcome for your brand and for the planet.
STANDARD ON EVERY CAN.
NO EXTRA COST.
ADHESION – Ink that stays put.
The BulletProof bond blurs the line between ink film and substrate. In cross-hatch testing, our cans consistently outperform standard digital print in adhesion scores globally.
HARDNESS – Scratch Resistant
Pencil hardness and indentation tests confirm BulletProof resists scratching under conditions that standard digital ink film cannot. Shelf integrity, all the way.
DURABILITY – Built for Australian Conditions
Scorching summers. Ice-filled eskies. Long-haul freight. BulletProof has been engineered for the specific rigours of the Australian market — not just a lab setting.
WATCH BULLETPROOF IN ACTION
We put BulletProof through extreme tests so you don’t have to wonder. Watch the results for yourself.
ESKY TEST
TUNNEL PASTEURISATION
THE MEDIA AGREES
BulletProof picked up coverage right across the Australian beverage and packaging industry press and made it into The Canmaker globally.
The Crafty Pint
July 2025
East Coast Canning Launch New BulletProof Cans
The Crafty Pint covered the BulletProof launch in full, including ECC's claim of the world's most durable digitally printed can and the three-year development story behind it.
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The Shout
June 2025
East Coast Canning + Printing launch The BulletProof Can
The Shout highlighted how BulletProof gives breweries "the chance to present themselves at their absolute best," from the retail shelf to the esky at a campsite.
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Drinks Trade
June 2025
East Coast Canning's latest innovation sets a new global benchmark for durability
Drinks Trade called BulletProof a "new global benchmark" and detailed how ECC's Hinterkopf-produced cans unlock matte finishes while eliminating adhesive labels entirely.
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Beer & Brewer
June 2025
East Coast Canning + Printing launch The BulletProof Can
Beer & Brewer covered the launch for Australia's craft brewing community, featuring Yulli's Brews as an early adopter debuting their Urban Classic Cactus Ranch Water in BulletProof matte.
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Retail World Magazine
2025
East Coast Canning + Printing unveils durable digitally printed aluminium can
Retail World reported on the BulletProof launch alongside ECC's sustainability credentials, noting aluminium's infinite recyclability and the elimination of adhesive label waste.
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PKN Packaging News
Jul–Aug 2025
Featured in PKN July–August 2025 Print Edition
PKN, Australia's leading packaging trade publication, featured BulletProof in its Pack Print & Design section — among the year's most significant advances in beverage packaging technology.
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South Coast Register
July 2025
Revolutionary, durable BulletProof can launched by East Coast Canning
The local South Coast paper covered ECC's pride in employing 25 people at Culburra Beach — and how a small coastal business is now setting global standards in can technology.
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ProPack
2025
East Coast Canning + Printing Unveils BulletProof Can
ProPack detailed BulletProof's supply chain engineering from tunnel pasteurisation to ice storage, and highlighted Yulli's Brews' testimonial on the tangible quality difference.
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The Canmaker
June 2026
Filling the Gap — ECC's Decade of Industry Firsts
The global industry publication The Canmaker profiled ECC's 10th anniversary, calling BulletProof likely the world's toughest digitally printed can — tracing the full arc from mobile canning to digital print.
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